Turkcell 5G Launch — 360° product launch event

Türkiye switched on 5G on April 1, 2026, and Turkcell would not announce it with slides. The launch had to be the proof. We designed one 360° room: a continuous ring of LED, the podium at its exact centre, the press seated all the way around it. No front row, no back wall. An AI-generated film opened the night. Then the room proved the claim live: links to all 81 provinces, Shaquille O’Neal on the ring of screens, and a TOGG in Gemlik, 150 kilometres away, driven from the stage with nobody in the driver’s seat. The new products came last, as things the room had already felt. Nobody watched the future. They sat inside it.

Overhead view of the 360° launch room: the audience seated in a ring around the central podium, framed by curved LED walls and gold light lines

A curved LED wall showing Earth from orbit and a glowing 5G mark, the audience in silhouette below

The LED ring alive with a network animation above the darkened room

The room before the doors open: white chairs in curved rows around the empty circular stage

The darkened venue from a distance, the 360° LED wall glowing blue

The launch had to be the demonstration.

The full story

Türkiye switched on 5G on the first of April, 2026. Turkcell launched it from a room with no front row — a full 360° environment where the audience didn’t watch the future. They sat inside it.

Türkiye’s leading digital operator wasn’t going to announce 5G with slides. The launch had to be the demonstration.

We designed it as a single space: a continuous 360° LED architecture wrapping the room, the podium at its exact centre, the press seated in a full ring around it — no front row, no back wall, every attendee inside the signal. The evening opened with an AI-generated film, built through a custom high-resolution pipeline: Turkcell’s infrastructure as a living network spreading across the country.

Then the room proved it. Live 5G links to all 81 provinces at once, speed tests running past two gigabits from Erzurum to Diyarbakır. Shaquille O’Neal — the face of the campaign — live on the ring of screens. And a TOGG in Gemlik, 150 kilometres away, driver’s seat empty, driven from the Istanbul stage: 80 km/h and a U-turn, carried entirely over 5G. The audience watched latency collapse into presence.

The new products arrived last — not as slides, but as capabilities the room had just felt.

Disciplines: Opening show design · Event design · Stage design · Immersive environment · AV & event content · Show direction · Generative design
Client: Turkcell
Event: Turkcell 5G Launch
Venue: Zorlu PSM, Istanbul
Date: April 1, 2026
Scope: Event design · 360° stage environment · AI-generated opening film · Show flow & live demonstration staging
Scale: Continuous 360° LED · Live links to all 81 provinces · Remote drive over 150 km, entirely on 5G
Studio: OKYU

Inside the signal.